Son of Steak

Art Direction

Mitchells & Butler came to MMP Global after recognising a gap in the market for a quick turn around steak restaurant. Our task was to create a completely new brand name, identity and supporting launch collateral, that would help them really stake a claim in the crowded restaurant market.

Working with the Son of Steak chefs, we directed a photoshoot that would capture the food, environment, and feel of the restaurant to be used in their in-store POS, digital and social marketing.

IMG_2837_shot09_papa.jpg
IMG_2800_shot03_papa.jpg
IMG_3336_shot18a_papa.jpg
IMG_2837_shot10b_papa.jpg
IMG_2759_shot01b_papa.jpg
IMG_2837_shot08_papa.jpg
IMG_2837_shot12b_papa.jpg
IMG_2837_shot11_papa.jpg
IMG_3498_shot22_papa.jpg
IMG_2837_shot06b_papa.jpg